BBQ Expo 2025 is back! The second edition of the great event dedicated to barbecue and outdoor cooking enthusiasts will take place in Brescia from March 29 to April 1 and promises to be a must-attend event for all barbecue lovers, with 300 brands represented, including as many as 60 from abroad. A unique opportunity to discover the latest innovations and trends in the industry!
The Brixia Forum in Brescia will be transformed for four days into the European capital of outdoor cooking where it will be possible to live a unique experience within which design, tradition and technology come together to create increasingly sophisticated outdoor spaces. Mauro Grandi, CEO of Area Fiera, stresses the importance of the event in the growing industry, “We offer an experience that goes beyond just exhibiting, with a program that combines high-level training and international competitions.”
This is a true celebration of meat, which will take visitors to discover fine cuts from every corner of the world, capable of surprising even the most experienced and refined palates. From the undisputed quality of meats selected from the best Italian producers, to the tenderness of Finnish Sashi, the refinement of Japanese Wagyu, to the unmistakable flavor of Rubia Gallega, linked to the quality of the environment and the freedom of free-range farming.
The barbecue market in Italy hit 118 million euros in 2024, with annual growth projections of 4.69 percent to reach 150 million euros in 2029, making this event an unmissable opportunity for industry professionals. The event will be divided into four thematic sections-Devices, Fuels, Meats and Food&Co, allowing all aspects of outdoor cooking to be explored.
BBQ Expo 2025: live events and barbecue showcooking
Not to be missed is the program packed with 80 live events, including more than 14 showcooking events and about 30 master classes catering to both novices and professionals. Some of the most interesting events include “The Real Mexican Tacos,” “B.O.B. The Battles Of the Burgers,” and “The Art of the Brisket.” To be sure to attend these events you can reserve your seats online.
The presence of renowned Pit Masters and star chefs such as Marco Agostini and Davide Bigarella will further enrich BBQ Expo, a unique event within which it will also be possible to taste high quality beers, thanks to the producers and craft breweries that will participate in the expo by testing the innovative tapping devices and kits that will be present.
One of the most anticipated highlights of the event will be the BBQ Expo Master’s Challenge, a competition in which 30 teams will compete for the title in several categories, including chicken, pork ribs and brisket. This is not just a competition, but an event that is part of the Kansas City Barbeque Society (KCBS) circuit, an opportunity not to be missed for those who love barbecue.
The show will also offer space for quality beers , thanks to the presence of producers and craft brewers and distilleries, whose research
in the field of mixology will add a unique dimension, creating a dialogue between cuisine and barbecue.
New to this second edition is pizza, an authentic icon of Italian cuisine. Among the exhibitors, leading manufacturers of professional equipment and pizza ovens will present the latest technological innovations, along with high-quality flours, essential for making fragrant doughs and leavened products. Representing this world will be Michela Carbone, world champion 2025, who will illustrate in a masterclass, how to make “Pizza at home, like in a pizzeria” and amaze her guests with true Neapolitan pizza.
Four days among flames and grills, where it will be possible to meet nationally renowned Pit Masters, such as Pit Master and physicist Andrea Marino and the “King of the Grid” Luca Bini.
Among the appointments not to be missed, on Monday, March 31, the BBQ Expo Arena (4 p.m.) will host “How to manage BBQ successfully in contemporary catering!” with Fabrizio Nonis – El Bekér, well-known producer, journalist and TV personality, and Giacomo Pini, international catering marketing consultant. The theme of the meeting, moderated by journalist Lorenza Dalla Pozza, will be the winning model for sustainable and competitive catering, including scenarios, opportunities and business management.
Among the most anticipated moments of the event, – on March 29 and 30 – the BBQ Expo Master’s Challenge, a competition that will see 30 teams sfi give themselves in a battle to the last flavor. An event that is part of the Kansas City Barbeque Society‘s international circuit, contributing to the Toy Europe 2025 ranking.
BBQ Expo 2025 in Brescia is an unparalleled experience in the world of outdoor cooking, the ideal meeting point for everyone who wants to live this passion!
For info and tickets: https://bbqexpo.it/
