The second season of the format created and hosted by Stefano Bini kicks off on July 12. Nine new episodes featuring lesser-known places, culture, gastronomy, and local stories, with two late-night specials on La7 confirming the show’s success.
There is an Italy that does not appear in the rankings of trending destinations, that does not chase the spotlight, and that is often found just a few kilometers from the most beaten paths. It is made of villages, artisan hands, passed-down recipes, trails, ports, squares, and stories that deserve to be told.
This is precisely the Italy that Stefano Bini chooses to traverse in the second season of The Most Beautiful Italy There Is!, the program that, after the success of the first edition, returns on July 12 to La7.it and also secures two late-night appointments on La7, scheduled for August 9 and 16.
More than a travel program, The Most Beautiful Italy There Is! is an invitation to slow down and observe the country with a different perspective. Destinations become the starting point to tell the stories of communities, traditions, flavors, and cultural heritage often far from the best-known circuits, in a narrative where cuisine, culture, and the local area are in constant dialogue. This is the narrative style that won over the audience in the first season and now returns with an even more ambitious project.
A journey through the most authentic Italy, far from stereotypes
There are nine new stops on the journey created and hosted by Stefano Bini: from the Maremma with Grosseto and Castiglione della Pescaia, to Siena and San Casciano dei Bagni, passing through Manciano, the trails of the Gran Sasso, the Ports of Rome including Civitavecchia, Fiumicino, and Gaeta, Trieste, Jesolo, Eraclea, and Lucca. Each episode weaves together landscapes, historical heritage, curiosities, local productions, and gastronomic traditions, building a narrative that goes beyond simple tourism promotion and restores the most authentic identity of the visited regions.
There is no shortage of surprising stories: from the Medicean walls of Grosseto to Diaccia Botrona, from the ancient thermal baths of San Casciano dei Bagni to the Gran Sasso trails involved in post-earthquake redevelopment projects, to the ports of Lazio described as places of culture and innovation, the Central European traditions of Trieste, and the Renaissance walls of Lucca, unique in Europe for their state of preservation. Alongside the locations, there is room for local recipes, typical products, and testimonies capable of conveying the deepest character of local communities.
Stefano Bini: “Curiosity, cuisine, culture, and territory are at the heart of the story”
For Stefano Bini, author and host of the format, the journey continues in the wake of the philosophy that determined the success of the first edition, but with an even more in-depth look.
«We will delve even deeper into the curiosities of the Bel Paese, without ever losing sight of cuisine, culture, and territory», says Stefano Bini in this exclusive interview with Travel & Spa. A statement that perfectly summarizes the show’s identity: telling the story of Italy without stopping at the surface, leaving room for what normally escapes traditional guides and the most beaten itineraries.
The same spirit also accompanies the audience during the viewing. «Ideally, you need to pack a lot of curiosity, a desire to discover and to imagine», explains Bini, recalling how the program traverses very different environments—from the sea to the mountains—alternating landscapes, legends, architecture, and flavors in a narrative that aims to engage viewers of all ages.
A project born from a personal story
Behind the direct language and the naturalness with which Stefano Bini accompanies the audience along the journey, there is also a personal path deeply linked to the world of hospitality and catering.
A conviction accompanies his way of making television: authenticity cannot be improvised. For this reason, the program maintains a confidential tone, far from the excesses of spectacularization, favoring instead direct contact with places and those who live there daily.
«I come from a family of restaurateurs for six generations», says Stefano, recalling summers spent in family restaurants and a tradition that includes leading figures in the world of cuisine, wine, and hospitality. It is from this family heritage that a way of telling the story of travel is born, where gastronomy, culture, and territory become a single narrative.
«My DNA merged with what I wanted to do since I was a child: communicate». A synthesis that perhaps explains better than any other the deepest meaning of The Most Beautiful Italy There Is!
Telling the story of a region means, first and foremost, living it
If travel is the common thread of the show, what distinguishes The Most Beautiful Italy There Is! is the way it is built. For Stefano Bini, it is not enough to show a place: it is necessary to understand its identity, listen to those who live there, and restore its soul through details, curiosities, and traditions.
It is a philosophy that also stems from a precise idea of authenticity. «Today’s viewer immediately notices if a host fakes their knowledge», he observes. «You cannot talk about cuisine and territory on television if you don’t know how to cook and have never traveled. Everyone should do their own job». A statement that clearly explains the program’s approach, where every story is born from direct experience and concrete knowledge of the places visited.
The same approach is also reflected in the choice of destinations. While traversing very different environments—from the beaches of the Maremma to the high-altitude trails of the Gran Sasso, passing through cities of art, historical ports, and small villages—the common thread remains the same: to go beyond the best-known image of each territory and discover its less predictable aspects. «Between a bay, a mountain peak, a church, and traditional recipes, there is also room for legends that make both adults and children dream», says Bini, emphasizing how the program wants to speak to a broad audience, combining education and entertainment.
Behind this project, there is also a precise vision of television storytelling. Bini defines The Most Beautiful Italy There Is! «proudly different from other regional programs», precisely because it does not limit itself to suggesting destinations to visit, but tries to build an emotional bond between the audience and the places described. An invitation to travel with curiosity, letting oneself be surprised by that less celebrated but extraordinarily rich Italy of culture, landscapes, and traditions.
The success of the first season also brings the format to La7
The main novelty of the new edition is the recognition obtained by the show within the La7 group’s schedule. In addition to the publication of the nine episodes on La7.it, on the La7 app, and on the La7 Entertainment YouTube channel, the program also arrives on the television network with two “best of” specials of over fifty minutes, airing on August 9 and 16 in the late-night slot. A choice that confirms the popularity gathered by the format and further strengthens its visibility.
Stefano Bini is already looking ahead with his usual enthusiasm. «From September, I will already be working on the third edition», he anticipates with a smile, suggesting that this journey through the most authentic Italy is destined to continue. A path that continues to focus on our country’s cultural, landscape, and food and wine heritage, reminding us how often the most surprising experiences are found just around the corner, in places just waiting to be told.
